The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani

The effectiveness of advertising campaign in encouraging students and staff of UiTM to promote the industry-university collaboration through Industry, Community & Alumni Network (ICAN) / Muhammad Azzam Khamsani

knowledge economy has intensified the need for strategic partnerships that go outside the traditional funding of different research projects. World-class research universities are at the front line of pioneering such partnerships. They are designed to run longer, invest more, look farther ahead and...

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Bibliographic Details
Main Author: Khamsani, Muhammad Azzam
Format: Student Project
Language:English
Published: Faculty of Art and Design 2013
Subjects:
Malaysia
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/13299/

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