A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research fr...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/13127/ |
| _version_ | 1848803246903132160 |
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| author | Anak Bujang, Falicia Injong |
| author_facet | Anak Bujang, Falicia Injong |
| author_sort | Anak Bujang, Falicia Injong |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research from the GfK Group (2002) shows that the number of online shoppers in six key European markets has risen to 31.4 percent from 27.7 percent previous year. This means that 59 million Europeans use the Internet regularly for shopping purposes |
| first_indexed | 2025-11-14T21:36:12Z |
| format | Thesis |
| id | uitm-13127 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:36:12Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-131272017-02-17T09:28:40Z https://ir.uitm.edu.my/id/eprint/13127/ A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang Anak Bujang, Falicia Injong Malaysia Advertising Social networks Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research from the GfK Group (2002) shows that the number of online shoppers in six key European markets has risen to 31.4 percent from 27.7 percent previous year. This means that 59 million Europeans use the Internet regularly for shopping purposes 2013 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/13127/1/TD_FALICIA%20INJONG%20ANAK%20BUJANG%20AD%2013_5%201.pdf Anak Bujang, Falicia Injong (2013) A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang. (2013) Degree thesis, thesis, Universiti Teknologi MARA. |
| spellingShingle | Malaysia Advertising Social networks Anak Bujang, Falicia Injong A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang |
| title | A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang |
| title_full | A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang |
| title_fullStr | A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang |
| title_full_unstemmed | A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang |
| title_short | A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang |
| title_sort | study on how advertising affect online shopping company (human factory) / falicia injong anak bujang |
| topic | Malaysia Advertising Social networks |
| url | https://ir.uitm.edu.my/id/eprint/13127/ |