Engaging gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @ Bee Jade

Engaging gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @ Bee Jade

Social networking sites are able to build on the interactive power of the Internet. This study attempts to discover the influence of social media on the present generation Y as consumers, their buying behaviour and to determine the roles that the social media plays as a popular medium to communicat...

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Bibliographic Details
Main Authors: Wee, Vincent Eng Kim, Wee, Vivien Mui Eik @ Bee Jade
Format: Article
Language:English
Published: Research Management Institute (RMI) 2013
Subjects:
Social networks
Online Access:https://ir.uitm.edu.my/id/eprint/13117/

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