The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani

The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani

Public Service Announcements (PSAs) are free announcements made to promote programs, activities, community interest and services from government and the non - government sector. As technology develops, many PSAs use animated characters in order to persuade and create high awareness among people. Ani...

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Bibliographic Details
Main Authors: Abd Latiff, Dzaa Imma, Mohd Zulkifli, Mohd Amirul Akhbar, Abd Ghani, Siti Nur Farah Faadiah
Format: Article
Language:English
Published: Research Management Institute (RMI) 2013
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/13114/

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