A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob

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A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob

The use of herbs and herbal products has become widely accepted in most cultures. This trend benefits not only manufacturers and retailers, but the consumers as well in terms of having varied choices. Although herbal product sales have seen strong, growth, the local content for these products is on...

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Bibliographic Details
Main Authors:	Mohd Saman, Fatimah, Ayob, Mohammad Zaki
Format:	Article
Language:	English
Published:	Institute of Research, Development and Commercialization (IRDC) 2007
Subjects:	Marketing Branding (Marketing) Herbs. Herbal teas
Online Access:	https://ir.uitm.edu.my/id/eprint/13018/

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