Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin

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Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin

Canned food department is one of several departments in any supermarket besides non food, fruit and vegetable, meat, seafood, household and dairy. I t s merchandise consists of sauce and flavour, cooking oil, spice, baking needs, canned food and vegetables, titbits, preservatives, biscuits, cordial,...

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Bibliographic Details
Main Author:	Ghazali, Shamsuddin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 1998
Subjects:	HF Commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/1276/

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