Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin
Canned food department is one of several departments in any supermarket besides non food, fruit and vegetable, meat, seafood, household and dairy. I t s merchandise consists of sauce and flavour, cooking oil, spice, baking needs, canned food and vegetables, titbits, preservatives, biscuits, cordial,...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
1998
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| Online Access: | https://ir.uitm.edu.my/id/eprint/1276/ |
| _version_ | 1848802494523637760 |
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| author | Ghazali, Shamsuddin |
| author_facet | Ghazali, Shamsuddin |
| author_sort | Ghazali, Shamsuddin |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Canned food department is one of several departments in any supermarket besides non food, fruit and vegetable, meat, seafood, household and dairy. I t s merchandise consists of sauce and flavour, cooking oil, spice, baking needs, canned food and vegetables, titbits, preservatives, biscuits, cordial, fruit juice, soft drinks, Confectionery, milk, beverages and breakfast cereals. This section can be considered as core department. Since most supermarkets including MHJ Bangsar, ore more emphasised on pricing and promotion strategy, they either conscious or not ignored the basic but important element in marketing - understand consumer behaviour. |
| first_indexed | 2025-11-14T21:24:15Z |
| format | Student Project |
| id | uitm-1276 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:24:15Z |
| publishDate | 1998 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-12762023-01-18T06:46:18Z https://ir.uitm.edu.my/id/eprint/1276/ Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin Ghazali, Shamsuddin HF Commerce Canned food department is one of several departments in any supermarket besides non food, fruit and vegetable, meat, seafood, household and dairy. I t s merchandise consists of sauce and flavour, cooking oil, spice, baking needs, canned food and vegetables, titbits, preservatives, biscuits, cordial, fruit juice, soft drinks, Confectionery, milk, beverages and breakfast cereals. This section can be considered as core department. Since most supermarkets including MHJ Bangsar, ore more emphasised on pricing and promotion strategy, they either conscious or not ignored the basic but important element in marketing - understand consumer behaviour. Faculty of Business and Management 1998 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/1276/2/1276.PDF Ghazali, Shamsuddin (1998) Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin. (1998) [Student Project] <http://terminalib.uitm.edu.my/1276.pdf> (Unpublished) |
| spellingShingle | HF Commerce Ghazali, Shamsuddin Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin |
| title | Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin |
| title_full | Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin |
| title_fullStr | Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin |
| title_full_unstemmed | Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin |
| title_short | Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin |
| title_sort | product characteristics influence in consumer decision making process: a study at canned food department, hankyu jaya bangsar / ghazali shamsuddin |
| topic | HF Commerce |
| url | https://ir.uitm.edu.my/id/eprint/1276/ |