Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob

QR Code

Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob

Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the storie...

Full description

Bibliographic Details
Main Authors:	Ahmad Husairi, Nor Azni, Yaacob, Mohammad
Format:	Article
Language:	English
Published:	CMIWS and UiTM Press 2014
Subjects:	Elections. Electoral systems. Voting Political parties. Political campaigns Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/12386/

Similar Items

A legal study on the effectiveness of the Election Offences Act 1954 ('ACT 5') To regulate election expenses in Malaysia / Mohd Azmi Kassim
by: Kassim, Mohd Azmi
Published: (2017)

The voters perception of election issues unique to Sabah in Likas / Amy Sulastri Sulaiman and Shafwanah Farhanah Apil
by: Sulaiman, Amy Sulastri, et al.
Published: (2012)

Pilihan raya umum ke-14, kewartawanan pemertikaian dan berakhirnya hegemoni barisan nasional / Mohd Amirul Akhbar Mohd Zulkifli
by: Mohd Zulkifli, Mohd Amirul Akhbar
Published: (2021)

A study on the factors that influence urban and rural voters choice in 13th general election / Ahmad Zulhilmi Ahmad Hizam and Muhammad Amirul Naim Ibrahim
by: Ahmad Hizam, Ahmad Zulhilmi, et al.
Published: (2013)

Counter-publics: practicalities of Malaysian media in electoral reportage / Sara Chinnasamy
by: Chinnasamy, Sara
Published: (2016)

A study on factor influencing voting behavior in Lembah Bujang / Nur Ashyikin Mohamed
by: Mohamed, Nur Ashyikin
Published: (2018)

The professionals speak: practitioners’ perspectives on professional election campaigning
by: Tenscher, Jens, et al.
Published: (2016)

A study on the factors that influence the decision to register as voters among FSPPP students of UiTM Malacca city campus / Ahmadulkuddus Husain and Ainna Farhana Omar
by: Husain, Ahmadulkuddus, et al.
Published: (2013)

Young voters: trends and preferences in the new political landscape / Nazni Noordin...[et al.]
by: Noordin, Nazni, et al.
Published: (2010)

How generational replacement undermined the electoral resilience of Fianna Fáil
by: van der Eijk, Cees, et al.
Published: (2017)

Persaingan merebut jalan tengah dan aksi politik Parti-Parti Politik Islam dan Pertubuhan Sukarela Islam Pasca Pilihan Raya Umum Ke-12, 2008 / Mohammad Redzuan Othman and Shaharuddin Badaruddin
by: Othman, Mohammad Redzuan, et al.
Published: (2010)

‘As if it was something spoken by a friend’: Political Public Relations and Digital Vote-canvassing Networks via Facebook during the 2013 Bangkok Gubernatorial Election Campaign
by: Pratheepwatanawong, Mukda
Published: (2017)

Links between family structure and voting in Australia
by: Charnock, David
Published: (2005)

What does it take to get elected in a post-communist democracy? Explaining the success and failure of parliamentary candidates in Estonia
by: Trumm, Siim
Published: (2016)

‘The longest suicide vote in history’: the Labour Party leadership election of 2015
by: Dorey, Peter, et al.
Published: (2016)

Malaysians’ perception towards 10 promises in 100 days and public acceptance towards the new government (Pakatan Harapan) / Abdul Rauf Ridzuan…[et al.]
by: Ridzuan, Abdul Rauf, et al.
Published: (2020)

East and west perspective on postal voting: a study of the postal voting systems in Malaysia and the United Kingdom / Nur Syuhada Shafiee, Nur Yasmin Osman and Soraya Fadzwin Ramlee
by: Shafiee, Nur Syuhada, et al.
Published: (2008)

Defeat of the People’s Army?: the 2015 British general election and the UK Independence Party (UKIP)
by: Cutts, David, et al.
Published: (2017)

'Hell, No!' Labour's campaign: the correct diagnosis but the wrong doctor?
by: Fielding, Steven
Published: (2015)

A study on the usage of new media in Malaysia general election 2013 / Ahmad Danish Hairudin and Muhamad Hakimin Mokhtar
by: Hairudin, Ahmad Danish, et al.
Published: (2013)

The New York Times and the U.S. presidential election 2012: framing same-sex marriage / Ahmad Azran Awang and Mokhtar Muhammad
by: Awang, Ahmad Azran, et al.
Published: (2014)

A study on AM 228 students’ perception on Malaysia general election / Anis Nabila Dolah and Nur Fadzelyni Mohd Ismail
by: Dolah, Anis Nabila, et al.
Published: (2013)

From the political pipe to devil eyes: a history of the British election poster from 1910-1997
by: Burgess, Christopher
Published: (2014)

A study on factors influence to the political parties membership area: a case study at Kampung Morten / Haniza Abdullah and Nurussakinah Mohamed Hamidi
by: Abdullah, Haniza, et al.
Published: (2012)

A comparative study of the effects of electoral institutions on campaigns
by: Sudulich, Laura, et al.
Published: (2017)

Information effect on voter turnout: how campaign spending mobilises voters
by: Trumm, Siim, et al.
Published: (2016)

Personalised campaigns in party-centred politics: Instagram and Facebook as arenas for political communication
by: Wan Mohd Ghazali, Wan Norshira, et al.
Published: (2019)

Women candidates and party nomination trends in India: evidence from the 2009 general election
by: Spary, Carole
Published: (2014)

What does it take to make it to the polling station? The effects of campaign activities on electoral participation
by: Trumm, Siim, et al.
Published: (2018)

Comparing non-ipsative measures of party support
by: van der Eijk, Cees, et al.
Published: (2011)

PAS' Harakah hits new lows
Published: (2009)

Pretty faces, marginal races: predicting election outcomes using trait assessments of British Parliamentary candidates
by: Mattes, Kyle, et al.
Published: (2014)

Pretty faces, marginal races: predicting election outcomes using trait assessments of British Parliamentary candidates
by: Mattes, Kyle, et al.
Published: (2013)

When the pound in people’s pocket matters: how changes to personal financial circumstances affect party choice
by: Tilley, James, et al.
Published: (2018)

Political Parties and the Party System
by: Botterill, L., et al.
Published: (2013)

The decline of cleavage politics in Australia revisited
by: Charnock, David
Published: (2003)

To what extent is Blue Labour a coherent campaigning group?
by: Aitchison, Arthur
Published: (2023)

Fabricating votes for Putin: new tests of fraud and electoral manipulations from Russia
by: Skovoroda, Rodion, et al.
Published: (2016)

The Structure of the Australian Party System and its Strategic Consequences
by: Charnock, David, et al.
Published: (2003)

Government spending and voting behaviour: evidence from subsidized graduation trips
by: Arcidiacono, Malena
Published: (2023)