Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the storie...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CMIWS and UiTM Press
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/12386/ |
| _version_ | 1848803144262221824 |
|---|---|
| author | Ahmad Husairi, Nor Azni Yaacob, Mohammad |
| author_facet | Ahmad Husairi, Nor Azni Yaacob, Mohammad |
| author_sort | Ahmad Husairi, Nor Azni |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the stories reported by newspapers that support them, namely Utusan Malaysia and Harakah, respectively. This study seeks to investigate the characteristics of fear appeal in both the newspapers, the genre of news and articles that comprise the fear appeal, relationships between the genre of news and articles with characteristics of fear appeal, and differences in the way political fear appeal was employed in the content of both newspapers. |
| first_indexed | 2025-11-14T21:34:34Z |
| format | Article |
| id | uitm-12386 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:34:34Z |
| publishDate | 2014 |
| publisher | CMIWS and UiTM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-123862018-06-06T01:54:45Z https://ir.uitm.edu.my/id/eprint/12386/ Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob jmiw Ahmad Husairi, Nor Azni Yaacob, Mohammad Elections. Electoral systems. Voting Political parties. Political campaigns Malaysia Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the stories reported by newspapers that support them, namely Utusan Malaysia and Harakah, respectively. This study seeks to investigate the characteristics of fear appeal in both the newspapers, the genre of news and articles that comprise the fear appeal, relationships between the genre of news and articles with characteristics of fear appeal, and differences in the way political fear appeal was employed in the content of both newspapers. CMIWS and UiTM Press 2014 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/12386/1/AJ_NOR%20AZNI%20AHMAD%20HUSAIRI%20JMIW%2014.pdf Ahmad Husairi, Nor Azni and Yaacob, Mohammad (2014) Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob. (2014) Journal of Media and Information Warfare (JMIW) <https://ir.uitm.edu.my/view/publication/Journal_of_Media_and_Information_Warfare_=28JMIW=29.html>, 6. pp. 89-132. ISSN 1985-563X https://jmiw.uitm.edu.my/ |
| spellingShingle | Elections. Electoral systems. Voting Political parties. Political campaigns Malaysia Ahmad Husairi, Nor Azni Yaacob, Mohammad Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob |
| title | Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob |
| title_full | Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob |
| title_fullStr | Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob |
| title_full_unstemmed | Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob |
| title_short | Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob |
| title_sort | fear appeal approach for a political campaign published in utusan malaysia and harakah during the 13th general election / nor azni ahmad husairi and mohammad yaacob |
| topic | Elections. Electoral systems. Voting Political parties. Political campaigns Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/12386/ https://ir.uitm.edu.my/id/eprint/12386/ |