Theoretizing a new sustainable business event : extension of Mair and Jago model / Norol Hamiza Zamzuria ... [et al.]

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Theoretizing a new sustainable business event : extension of Mair and Jago model / Norol Hamiza Zamzuria ... [et al.]

The growth of the event sector is underpinned by the demand of organizing a business event. Thus, it leads to an increase in economic and social impact. However, the problems from the growth of this sector potentially results from the use of several event materials, transportation and infrastructu...

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Bibliographic Details
Main Authors:	Awang, Khairil Wahidin, Abdul Aziz, Yuhanis, Samdin, Zaiton
Format:	Article
Language:	English
Published:	Faculty of Business and Management 2015
Online Access:	https://ir.uitm.edu.my/id/eprint/12376/

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