Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan

Many past researches have been carried out in an attempt to continuously understand individuals‟ consumption behaviour. This study was conducted to investigate key factors influencing consumers‟ potential acceptance of halal (or permissible) financial credit card services. Specifically, it anticipa...

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Main Author: Johan, Zaimy Johana
Format: Article
Language:English
Published: Faculty of Business and Management 2015
Online Access:https://ir.uitm.edu.my/id/eprint/12370/
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author Johan, Zaimy Johana
author_facet Johan, Zaimy Johana
author_sort Johan, Zaimy Johana
building UiTM Institutional Repository
collection Online Access
description Many past researches have been carried out in an attempt to continuously understand individuals‟ consumption behaviour. This study was conducted to investigate key factors influencing consumers‟ potential acceptance of halal (or permissible) financial credit card services. Specifically, it anticipated the influence of attitude, social influences and perceived control on consumers‟ behavioural intention to accept such services. In addition, factors such as religiosity and product knowledge were also postulated to affect consumers‟ attitude towards the act of using halal credit cards for any retail or business transactions. Using non-probability sampling approach, a total of 500 survey questionnaires was distributed to targeted respondents in a developing nation but only 220 usable feedbacks were received for subsequent data analysis. Regression results revealed that religiosity and product knowledge significantly influence consumers‟ attitude toward using halal credit card services. Attitude in turn, subsequently has a significant impact on consumers‟ intention to accept halal financial credit card services. Several theoretical and managerial contributions were observed in this study.
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spelling uitm-123702019-03-12T03:09:08Z https://ir.uitm.edu.my/id/eprint/12370/ Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan jeeir Johan, Zaimy Johana Many past researches have been carried out in an attempt to continuously understand individuals‟ consumption behaviour. This study was conducted to investigate key factors influencing consumers‟ potential acceptance of halal (or permissible) financial credit card services. Specifically, it anticipated the influence of attitude, social influences and perceived control on consumers‟ behavioural intention to accept such services. In addition, factors such as religiosity and product knowledge were also postulated to affect consumers‟ attitude towards the act of using halal credit cards for any retail or business transactions. Using non-probability sampling approach, a total of 500 survey questionnaires was distributed to targeted respondents in a developing nation but only 220 usable feedbacks were received for subsequent data analysis. Regression results revealed that religiosity and product knowledge significantly influence consumers‟ attitude toward using halal credit card services. Attitude in turn, subsequently has a significant impact on consumers‟ intention to accept halal financial credit card services. Several theoretical and managerial contributions were observed in this study. Faculty of Business and Management 2015 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/12370/2/AJ_LENNORA%20PUTIT%20JEEIR%2015.pdf Johan, Zaimy Johana (2015) Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan. (2015) Journal of Emerging Economies and Islamic Research (JEEIR) <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_and_Islamic_Research_=28JEEIR=29.html>, 3 (1). pp. 1-9. ISSN 2289-2559 https://journal.uitm.edu.my/ojs/index.php/JEEIR/
spellingShingle Johan, Zaimy Johana
Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan
title Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan
title_full Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan
title_fullStr Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan
title_full_unstemmed Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan
title_short Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan
title_sort consumers‟ acceptance of ‘halal’ credit card services : an empirical analysis / lennora putit and zaimy johana johan
url https://ir.uitm.edu.my/id/eprint/12370/
https://ir.uitm.edu.my/id/eprint/12370/