Market orientation, nonfinancial performance measures, and performance: evidence from Thailand / Sirilak Bangchokdee, Lokman Mia and Samkao Runglertkrengkrai

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Market orientation, nonfinancial performance measures, and performance: evidence from Thailand / Sirilak Bangchokdee, Lokman Mia and Samkao Runglertkrengkrai

The present study sought to examine the mediating effect of managerial use of nonfinancial performance measures in the relationship between market orientation and organizational performance. Data were collected from 203 departmental managers of medium to large hotels in Thailand. Path analysis was u...

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Bibliographic Details
Main Authors:	Sirilak, Bangchokdee, Mia, Lokman, Samkao, Runglertkrengkrai
Format:	Article
Language:	English
Published:	Faculty of Accountancy 2013
Subjects:	Organizational effectiveness. Performance measurement Market segmentation. Target marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/12331/

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