Assessing customer complaints behaviour towards services delivered in restaurant / Noorliza Zainol ... [et al.]

Complaint behaviour in restaurant service industry is remarkably known. This study empirically investigates the attitudes, causes to complaints in restaurants and most importantly the customer complaints behaviour in restaurant services. Personally administered questionnaire was used and through a...

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Main Authors: Zainol, Noorliza, Ahmad Rozali, Abdul Rahman, Razali, Muhammad Azli, Aizat Bashir, Muhammad Arif, Tazijan, Farina Nozakiah
Format: Article
Language:English
Published: Universiti Teknologi MARA, Pulau Pinang 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/11979/
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author Zainol, Noorliza
Ahmad Rozali, Abdul Rahman
Razali, Muhammad Azli
Aizat Bashir, Muhammad Arif
Tazijan, Farina Nozakiah
author_facet Zainol, Noorliza
Ahmad Rozali, Abdul Rahman
Razali, Muhammad Azli
Aizat Bashir, Muhammad Arif
Tazijan, Farina Nozakiah
author_sort Zainol, Noorliza
building UiTM Institutional Repository
collection Online Access
description Complaint behaviour in restaurant service industry is remarkably known. This study empirically investigates the attitudes, causes to complaints in restaurants and most importantly the customer complaints behaviour in restaurant services. Personally administered questionnaire was used and through a series of analyses from frequencies, descriptive to inferential statistics, some useful insights or predictors on the issues of interest were obtained. The findings indicate that majority of the restaurant customers are clearly concerned about the services that they have experienced in restaurant thus disappointed services will usually turn out to be complaints.
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publishDate 2014
publisher Universiti Teknologi MARA, Pulau Pinang
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spelling uitm-119792016-07-26T09:15:06Z https://ir.uitm.edu.my/id/eprint/11979/ Assessing customer complaints behaviour towards services delivered in restaurant / Noorliza Zainol ... [et al.] esteem Zainol, Noorliza Ahmad Rozali, Abdul Rahman Razali, Muhammad Azli Aizat Bashir, Muhammad Arif Tazijan, Farina Nozakiah Malaysia Consumer complaints. Complaint letters Malaysia Restaurants, cafeterias, tearooms, etc. Complaint behaviour in restaurant service industry is remarkably known. This study empirically investigates the attitudes, causes to complaints in restaurants and most importantly the customer complaints behaviour in restaurant services. Personally administered questionnaire was used and through a series of analyses from frequencies, descriptive to inferential statistics, some useful insights or predictors on the issues of interest were obtained. The findings indicate that majority of the restaurant customers are clearly concerned about the services that they have experienced in restaurant thus disappointed services will usually turn out to be complaints. Universiti Teknologi MARA, Pulau Pinang 2014 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/11979/1/AJ_NOORLIZA%20ZAINOL%20EAJ%2014.pdf Zainol, Noorliza and Ahmad Rozali, Abdul Rahman and Razali, Muhammad Azli and Aizat Bashir, Muhammad Arif and Tazijan, Farina Nozakiah (2014) Assessing customer complaints behaviour towards services delivered in restaurant / Noorliza Zainol ... [et al.]. (2014) Esteem Academic Journal <https://ir.uitm.edu.my/view/publication/Esteem_Academic_Journal.html>, 10 (2). pp. 10-19. ISSN 1675-7939
spellingShingle Malaysia
Consumer complaints. Complaint letters
Malaysia
Restaurants, cafeterias, tearooms, etc.
Zainol, Noorliza
Ahmad Rozali, Abdul Rahman
Razali, Muhammad Azli
Aizat Bashir, Muhammad Arif
Tazijan, Farina Nozakiah
Assessing customer complaints behaviour towards services delivered in restaurant / Noorliza Zainol ... [et al.]
title Assessing customer complaints behaviour towards services delivered in restaurant / Noorliza Zainol ... [et al.]
title_full Assessing customer complaints behaviour towards services delivered in restaurant / Noorliza Zainol ... [et al.]
title_fullStr Assessing customer complaints behaviour towards services delivered in restaurant / Noorliza Zainol ... [et al.]
title_full_unstemmed Assessing customer complaints behaviour towards services delivered in restaurant / Noorliza Zainol ... [et al.]
title_short Assessing customer complaints behaviour towards services delivered in restaurant / Noorliza Zainol ... [et al.]
title_sort assessing customer complaints behaviour towards services delivered in restaurant / noorliza zainol ... [et al.]
topic Malaysia
Consumer complaints. Complaint letters
Malaysia
Restaurants, cafeterias, tearooms, etc.
url https://ir.uitm.edu.my/id/eprint/11979/