The study of retail image on La Mardia Bakery, Ocean Supermarket (Melaka City) as perceived by its customer / Andy Shahril Mohd Ariff

The study of retail image on La Mardia Bakery, Ocean Supermarket (Melaka City) as perceived by its customer / Andy Shahril Mohd Ariff

Image is a picture formed in the mind of how a retailer perceive by its customer. The study of retail image overall is about perception held in shopper's mind determined by the ftmctional attributes and psychological attribute of the store. This study is concentrated on the retail image of La M...

Full description

Bibliographic Details
Main Author: Andy Shahril, Mohd Ariff
Format: Thesis
Language:English
Published: 1999
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/1185/

Similar Items

Similar Items