Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit

Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit

Sport consumers are overwhelmed by choice and marketers have addressed this problem by differentiating their products or services through branding. However, understanding consumers is difficult for marketers because of the increasing variety of consumers' ethnic origins. This study investigated...

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Bibliographic Details
Main Authors: Danylchuk, Karen E., Sit, David C.
Format: Article
Language:English
Published: Faculty of Sports Science and Recreation 2005
Subjects:
Ethnic groups
Sport clothes industry
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/11663/

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