Understanding & inculcating qualitative audience analysis research in Malaysian screen industry / Hisham Dzakiria, Azilah Kasim and Nuraini Yusoff

Understanding & inculcating qualitative audience analysis research in Malaysian screen industry / Hisham Dzakiria, Azilah Kasim and Nuraini Yusoff

In the words of Justin Lewis (1991), any screen production power lies in its encounter with the audience. One cannot exist without the other. As he immediately proceeds to acknowledge, however, this idea is "often difficult to grasp empirically" (p. 61) and the issue of how the idea works...

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Bibliographic Details
Main Authors: Dzakiria, Hisham, Kasim, Azilah, Yusoff, Nuraini
Format: Article
Language:English
Published: UPENA 2007
Subjects:
Audiences
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/11611/

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