Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff

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Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff

Genres are often regarded as "tools for predicting and regulating the reception of text."' Genres help audiences to become orientated, to navigate their way via the world of the film by reference to familiar features. The resurgence of romantic comedy in contemporary Malaysian cinema...

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Bibliographic Details
Main Author:	Yusoff, Norman
Format:	Article
Language:	English
Published:	Fakulti Seni Persembahan & UPENA 2004
Subjects:	Malaysia General special. Including criticism, aesthetics, etc. Film genres. Semiotics. Illusion in motion pictures Comedy films Love in motion pictures. Romance films
Online Access:	https://ir.uitm.edu.my/id/eprint/11590/

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