Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff
Genres are often regarded as "tools for predicting and regulating the reception of text."' Genres help audiences to become orientated, to navigate their way via the world of the film by reference to familiar features. The resurgence of romantic comedy in contemporary Malaysian cinema...
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| Format: | Article |
| Language: | English |
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Fakulti Seni Persembahan & UPENA
2004
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| Online Access: | https://ir.uitm.edu.my/id/eprint/11590/ |
| _version_ | 1848803018871406592 |
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| author | Yusoff, Norman |
| author_facet | Yusoff, Norman |
| author_sort | Yusoff, Norman |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Genres are often regarded as "tools for predicting and regulating the reception of text."' Genres help audiences to become orientated, to navigate their way via the world of the film by reference to familiar features. The resurgence of romantic comedy in contemporary Malaysian cinema can be seen in the context of the pleasure that a genre film offers. By focusing upon the formal, structural
and ideological characteristics of Malay(sian) romantic comedy, this essay attempts to explore what is at stake in the relations between genre and spectator pleasures |
| first_indexed | 2025-11-14T21:32:35Z |
| format | Article |
| id | uitm-11590 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:32:35Z |
| publishDate | 2004 |
| publisher | Fakulti Seni Persembahan & UPENA |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-115902023-11-14T00:26:45Z https://ir.uitm.edu.my/id/eprint/11590/ Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff jurnalskrinmalaysia Yusoff, Norman Malaysia General special. Including criticism, aesthetics, etc. Film genres. Semiotics. Illusion in motion pictures Comedy films Love in motion pictures. Romance films Genres are often regarded as "tools for predicting and regulating the reception of text."' Genres help audiences to become orientated, to navigate their way via the world of the film by reference to familiar features. The resurgence of romantic comedy in contemporary Malaysian cinema can be seen in the context of the pleasure that a genre film offers. By focusing upon the formal, structural and ideological characteristics of Malay(sian) romantic comedy, this essay attempts to explore what is at stake in the relations between genre and spectator pleasures Fakulti Seni Persembahan & UPENA 2004 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/11590/1/AJ_NORMAN%20YUSOFF%20JSM%2004%201.pdf Yusoff, Norman (2004) Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff. (2004) Jurnal Skrin Malaysia <https://ir.uitm.edu.my/view/publication/Jurnal_Skrin_Malaysia.html>, 1. pp. 23-38. ISSN 1823-1020 |
| spellingShingle | Malaysia General special. Including criticism, aesthetics, etc. Film genres. Semiotics. Illusion in motion pictures Comedy films Love in motion pictures. Romance films Yusoff, Norman Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff |
| title | Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff |
| title_full | Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff |
| title_fullStr | Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff |
| title_full_unstemmed | Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff |
| title_short | Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff |
| title_sort | genre and pleasure : the case of malay(sian) romantic comedy / norman yusoff |
| topic | Malaysia General special. Including criticism, aesthetics, etc. Film genres. Semiotics. Illusion in motion pictures Comedy films Love in motion pictures. Romance films |
| url | https://ir.uitm.edu.my/id/eprint/11590/ |