Communicative functions of a promotional genre as a social action / Hajibah Osman

Communicative functions of a promotional genre as a social action / Hajibah Osman

This paper discusses the structural construct of a professional genre, university brochures, with the aim of revealing the dynamic nature of genres as social actions. University brochures are considered as a relatively new genre having been introduced only in the last decade due to a change in the...

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Bibliographic Details
Main Author: Osman, Hajibah
Format: Article
Language:English
Published: UPENA 2006
Subjects:
Communication. Mass media
Literary form
Online Access:https://ir.uitm.edu.my/id/eprint/11461/

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