Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy

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Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy

Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, b...

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Bibliographic Details
Main Authors:	S. Dugal, Sanjiv, Matthew, H. Roy
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 2002
Subjects:	Corporate image Globalization Competition. International competition Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/11437/

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