Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy
Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, b...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management ; UiTM Press
2002
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/11437/ |
| _version_ | 1848802988366233600 |
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| author | S. Dugal, Sanjiv Matthew, H. Roy |
| author_facet | S. Dugal, Sanjiv Matthew, H. Roy |
| author_sort | S. Dugal, Sanjiv |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves
giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, businesses must have flexibility to enter ever-shifting markets, and maintain the reputation of the virtualness of their products across the planet. Managing reputation and identity become key challenges in the new global order. |
| first_indexed | 2025-11-14T21:32:06Z |
| format | Article |
| id | uitm-11437 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:32:06Z |
| publishDate | 2002 |
| publisher | Faculty of Business and Management ; UiTM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-114372016-11-30T07:46:24Z https://ir.uitm.edu.my/id/eprint/11437/ Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy jibe S. Dugal, Sanjiv Matthew, H. Roy Corporate image Globalization Competition. International competition Marketing Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, businesses must have flexibility to enter ever-shifting markets, and maintain the reputation of the virtualness of their products across the planet. Managing reputation and identity become key challenges in the new global order. Faculty of Business and Management ; UiTM Press 2002 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/11437/1/AJ_SANJIV%20S.%20DUGAL%20JIBE%2002.pdf S. Dugal, Sanjiv and Matthew, H. Roy (2002) Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29.html>, 9 (1). pp. 153-170. ISSN 0128-7494 https://jibe.uitm.edu.my/ |
| spellingShingle | Corporate image Globalization Competition. International competition Marketing S. Dugal, Sanjiv Matthew, H. Roy Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy |
| title | Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy |
| title_full | Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy |
| title_fullStr | Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy |
| title_full_unstemmed | Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy |
| title_short | Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy |
| title_sort | creating value through relationship building in a globalized marketplace / sanjiv s. dugal and matthew h. roy |
| topic | Corporate image Globalization Competition. International competition Marketing |
| url | https://ir.uitm.edu.my/id/eprint/11437/ https://ir.uitm.edu.my/id/eprint/11437/ |