A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock

A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock

Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational le...

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Bibliographic Details
Main Authors: McKay, Sandra, Tate, Uday, Blalock, Mary
Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 2002
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Computer networks. Electronic information resources. Including the Internet
Electronic commerce
United States
Online Access:https://ir.uitm.edu.my/id/eprint/11435/

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