Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu

QR Code

Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu

The Malaysian wooden furniture industry's export performance has shown a remarkable I achievement over the last decades. This industry like other natural evolving clusters is characterized by small-and-medium-scale industries (SMIs), labor intensive and less specialized production technology. T...

Full description

Bibliographic Details
Main Authors:	Bojei, Jamil, Othman, Mohd. Shahwahid, Yeap, Teik Bu
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 2002
Subjects:	Malaysia Furniture industry and trade Export marketing. International marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/11432/

Similar Items

Export Trend of Wooden Furniture from Malaysia
by: Ngooi, Voon Nee
Published: (2001)

An Analysis of Global Marketing Strategy for the Malaysian Wooden Furniture Industry
by: Yeap, Teik Bu
Published: (1999)

Competitive strategy assessment of Malaysian wooden furniture manufacturer.
by: Ziaie, Mohsen
Published: (2011)

Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei
by: Hassan, Hazlinda, et al.
Published: (2019)

The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.
by: Ismail, Noor Azlin, et al.
Published: (2012)

Technical efficiency of the Malaysian wooden furniture industry: a stochastic frontier production approach.
by: Radam, Alias, et al.
Published: (2010)

Export-led growth hypothesis in Southeast Asia countries: the case of Malaysia / Nur Aqilah Rosli
by: Rosli, Nur Aqilah
Published: (2017)

Performance of Malaysian Wooden Furniture Industry Against Global Exporters
by: Liong, Kang Wee
Published: (2002)

Is there a China effect on the exports of East Asia emerging market economies to the US
by: Hooy, Chee Wooi, et al.
Published: (2010)

Internationalisation of the Malaysian Wooden Furniture Industry
by: Zhao, LiXu
Published: (2016)

Factors that affect export performance of MISC agencies Port Klang / Muhammad Faiz Zolkifli
by: Zolkifli, Muhammad Faiz
Published: (2012)

The relationship between export and import towards economic growth in Malaysia / Nurul Athirah Rosli
by: Rosli, Nurul Athirah
Published: (2015)

International market selection model using newly developed geometric international market selection space
by: Hussein, Mazlan
Published: (2019)

Sustainability of street furniture design in urban Malaysia
by: Aziz, Arnis
Published: (2013)

The impact of trade barriers on Malaysia export performance in US market / Afiza Syaireen Othman
by: Othman, Afiza Syaireen
Published: (2013)

Exchange rate volatility and non-oil exports in Nigeria : An empirical investigation / Sa’ad Babatunde Akanbi...[et al.]
by: Akanbi, Sa’ad Babatunde, et al.
Published: (2017)

Country selection criteria practicing by TM to enter foreign country (Indonesia): a case study of Telekom Malaysia Berhad (TM) / Nor Alyda Aslinda Razak
by: Razak, Nor Alyda Aslinda
Published: (2011)

MITC challenges in promoting its services via Asia Pacific incentive & meeting expo in Melbourne, Australia / Noorhidayu Musa
by: Musa, Noorhidayu
Published: (2010)

Traditional furniture. The effects from the introduction of new methods of materials / Alfian Gunawi
by: Gunawi, Alfian
Published: (1992)

A study on the factors that influence the sales performance of Ableace (M) Sdn Bhd towards international market / Nik Norsuhana Radzali
by: Radzali, Nik Norsuhana
Published: (2009)

Extent and driving factors of innovation in Peninsular Malaysia furniture industry
by: Lim, Tau Wai
Published: (2015)

What are Thai SME companies motivations for export and how they have chosen their international market which consequently influences on their performance?
by: Theywin, Katirat
Published: (2006)

A study of the effectiveness of implementing e-commerce and social media websites to cater Malaysia Airlines (MAS) international market / Murni Shuhada Ibrahim
by: Ibrahim, Murni Shuhada
Published: (2010)

The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad
by: Seff Ahmad, Siti Syukriah
Published: (2010)

NEKO. Playable furniture set
by: Raja Abdul Rahman, Raja Intan Suhaylah, et al.
Published: (2020)

NEKO. Playable furniture set
by: Raja Abdul Rahman, Raja Intan Suhaylah, et al.
Published: (2020)

Pengiklanan internet dalam program Jom Kurus 1 Malaysia / Nasruddin Jamil
by: Jamil, Nasruddin
Published: (2017)

Evaluating the Cost of Quality in the Furniture Factory
by: Othman, Ahmad Fauzi
Published: (2001)

Strategic design management capability framework for small and medium Bumiputera furniture manufacturers through evaluation of industry indicators
by: Osman, Nur Syazana
Published: (2019)

Significant of export performance in international trade: the case of Malaysia External Trade Development Corporation (MATRADE) / Marwan Md.Nor
by: Md.Nor, Marwan
Published: (2009)

The study on the barriers of franchises to enter into global market / Khiruddin Rosli
by: Rosli, Khiruddin
Published: (2011)

The impact of export promotion programme towards enhancing Malaysia’s export performance: the case of Malaysia External Trade Development Corporation (MATRADE) / Nur Hidayati Zakaria
by: Zakaria, Nur Hidayati
Published: (2010)

Significant of shipping performance in the term of letter of credit: the case of Agrifert Malaysia Sdn Bhd (AFM) / Safli Suriahani Mohd Isa
by: Mohd Isa, Suriahani
Published: (2011)

An Economic Analysis of Thailand's Cephalopod Export Market
by: Sungsitthisawad, Ratana
Published: (1986)

Prestasi pemasaran nanas Malaysia : suatu penilaian
by: Mohd. Arshad, Fatimah
Published: (1988)

Villosa / Yazid Othman
by: Othman, Yazid
Published: (2018)

Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei
by: Bojei, Jamil, et al.
Published: (2016)

Impact of furniture arrangement on sitting movement pattern among pre-and primary school children
by: Valikhani, Mahkameh
Published: (2015)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2014)

New product development process through design competencies approach for Malaysia Bumiputera Furniture Manufacturers
by: Mansor, Nor Hayati
Published: (2020)