Determining key success factors in new product development : evidence from manufacturing companies in Malaysia / Wan Jamaliah Wan Jusoh

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Determining key success factors in new product development : evidence from manufacturing companies in Malaysia / Wan Jamaliah Wan Jusoh

This study examines key factors in new product development in Malaysia by providing empirical evidence on NPD practices and its determinants for success. Data were collected through a large scale mail survey from a cross section of 185 Malaysian manufacturing companies spanning 9 industries sector....

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Bibliographic Details
Main Author:	Wan Jusoh, Wan Jamaliah
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 2000
Subjects:	Malaysia New products
Online Access:	https://ir.uitm.edu.my/id/eprint/11418/

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