Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail

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Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail

The main purpose of this study is to examine the factors that influence the flow of tourists from different countries to Malaysia. We have endeavored to examine the profile of the international tourists and evaluate the economic impact of tourism upon Malaysian economy. Further, the study also invol...

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Bibliographic Details
Main Authors:	Saeed, Mohammad, M. Josiam, Bharath, Ismail, Ismadi
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 2000
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/11416/

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