Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail
The main purpose of this study is to examine the factors that influence the flow of tourists from different countries to Malaysia. We have endeavored to examine the profile of the international tourists and evaluate the economic impact of tourism upon Malaysian economy. Further, the study also invol...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management ; UiTM Press
2000
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/11416/ |
| _version_ | 1848802982028640256 |
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| author | Saeed, Mohammad M. Josiam, Bharath Ismail, Ismadi |
| author_facet | Saeed, Mohammad M. Josiam, Bharath Ismail, Ismadi |
| author_sort | Saeed, Mohammad |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The main purpose of this study is to examine the factors that influence the flow of tourists from different countries to Malaysia. We have endeavored to examine the profile of the international tourists and evaluate the economic impact of tourism upon Malaysian economy. Further, the study also involves an examination of the travel patterns and trends in the visitor arrivals, form divergent perspectives. The study involves an analysis of the strengths of Malaysia as an international tourist destination. The objective of the study is to offer appropriate marketing strategies for attracting international tourists to Malaysia. |
| first_indexed | 2025-11-14T21:32:00Z |
| format | Article |
| id | uitm-11416 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:32:00Z |
| publishDate | 2000 |
| publisher | Faculty of Business and Management ; UiTM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-114162016-11-21T09:20:50Z https://ir.uitm.edu.my/id/eprint/11416/ Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail jibe Saeed, Mohammad M. Josiam, Bharath Ismail, Ismadi Malaysia Malaysia The main purpose of this study is to examine the factors that influence the flow of tourists from different countries to Malaysia. We have endeavored to examine the profile of the international tourists and evaluate the economic impact of tourism upon Malaysian economy. Further, the study also involves an examination of the travel patterns and trends in the visitor arrivals, form divergent perspectives. The study involves an analysis of the strengths of Malaysia as an international tourist destination. The objective of the study is to offer appropriate marketing strategies for attracting international tourists to Malaysia. Faculty of Business and Management ; UiTM Press 2000 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/11416/1/AJ_MOHAMMAD%20SAEED%20JIBE%2000.pdf Saeed, Mohammad and M. Josiam, Bharath and Ismail, Ismadi (2000) Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail. (2000) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29.html>, 8 (1). pp. 41-61. ISSN 0128-7494 https://jibe.uitm.edu.my/ |
| spellingShingle | Malaysia Malaysia Saeed, Mohammad M. Josiam, Bharath Ismail, Ismadi Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail |
| title | Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail |
| title_full | Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail |
| title_fullStr | Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail |
| title_full_unstemmed | Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail |
| title_short | Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail |
| title_sort | marketing malaysia to international tourists / mohammad saeed, bharath m. josiam and ismadi ismail |
| topic | Malaysia Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/11416/ https://ir.uitm.edu.my/id/eprint/11416/ |