The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani
Esso autogas was introduced by Esso Malaysia Berhad barely a year ago. In general autogas or LPG used to power motor vehicle is something the public know little about it. The first autogas station was opened in June 8th, 1983. Until this study is made there are only (5) Esso autogas outlets whi...
| Main Authors: | , |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
1984
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/1116/ |
| _version_ | 1848802450506514432 |
|---|---|
| author | Abdul Ghani, Abdul Hadi Gani, Hasmawati |
| author_facet | Abdul Ghani, Abdul Hadi Gani, Hasmawati |
| author_sort | Abdul Ghani, Abdul Hadi |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Esso autogas was introduced by Esso Malaysia Berhad barely a
year ago. In general autogas or LPG used to power motor
vehicle is something the public know little about it. The
first autogas station was opened in June 8th, 1983.
Until this study is made there are only (5) Esso autogas
outlets which confines only in the Kelang Valley area.
The main objective of this research was to determine the
level of acceptance of Esso autogas by private motor car
owners as percieved by Esso autogas dealers.
In order to achieve the above objective it was decided that
all the Esso autogas dealers in Kuala Lumpur and Petaling
Jaya were personally interviewed. Other related informations
from the Technical Division of the Road and Transport Department
and the Ministry of Trade and Industry were also taken
into consideration.
The findings from the research showed that the level of
acceptance of Esso autogas by private motor car owners as
perceived by the Esso autogas dealers is very low. The
findings also indicated that no incentive are given to those
who wish to operate on LPG. |
| first_indexed | 2025-11-14T21:23:33Z |
| format | Student Project |
| id | uitm-1116 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:23:33Z |
| publishDate | 1984 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-11162018-10-31T02:17:26Z https://ir.uitm.edu.my/id/eprint/1116/ The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani Abdul Ghani, Abdul Hadi Gani, Hasmawati Marketing Esso autogas was introduced by Esso Malaysia Berhad barely a year ago. In general autogas or LPG used to power motor vehicle is something the public know little about it. The first autogas station was opened in June 8th, 1983. Until this study is made there are only (5) Esso autogas outlets which confines only in the Kelang Valley area. The main objective of this research was to determine the level of acceptance of Esso autogas by private motor car owners as percieved by Esso autogas dealers. In order to achieve the above objective it was decided that all the Esso autogas dealers in Kuala Lumpur and Petaling Jaya were personally interviewed. Other related informations from the Technical Division of the Road and Transport Department and the Ministry of Trade and Industry were also taken into consideration. The findings from the research showed that the level of acceptance of Esso autogas by private motor car owners as perceived by the Esso autogas dealers is very low. The findings also indicated that no incentive are given to those who wish to operate on LPG. Faculty of Business and Management 1984 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/1116/1/PPd_ABDUL%20HADI%20ABDUL%20GHANI%20BM%2084_5%20P01.pdf Abdul Ghani, Abdul Hadi and Gani, Hasmawati (1984) The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani. (1984) [Student Project] (Unpublished) |
| spellingShingle | Marketing Abdul Ghani, Abdul Hadi Gani, Hasmawati The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani |
| title | The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani |
| title_full | The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani |
| title_fullStr | The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani |
| title_full_unstemmed | The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani |
| title_short | The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani |
| title_sort | level of acceptance of esso autogas by private motorcar owners as perceived by esso autogas dealers / abdul hadi abdul ghani and hasmawati gani |
| topic | Marketing |
| url | https://ir.uitm.edu.my/id/eprint/1116/ |