Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman
Today‟s trends in product development indicated that inclusion of consumer‟s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. T...
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| Format: | Article |
| Language: | English |
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Faculty of Computer and Mathematical Sciences
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/11102/ |
| _version_ | 1848802972380692480 |
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| author | Mohd Lokman, Anitawati |
| author_facet | Mohd Lokman, Anitawati |
| author_sort | Mohd Lokman, Anitawati |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Today‟s trends in product development indicated that inclusion of consumer‟s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. This paper introduces methods and techniques than can be used to capture consumers‟ needs in general and specifically describes the framework of Kansei Engineering to handle the implicit needs of consumers. The framework offers quick and easy understanding to the implementation of Kansei Engineering in discovering implicit consumers‟ needs and analyzes its relations to product design. The author contends that the framework is a useful guide to beginners in the industry and academia to the implementation of the technology in diversed fields including HCI, Interaction Design and the various tangible product design. |
| first_indexed | 2025-11-14T21:31:50Z |
| format | Article |
| id | uitm-11102 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:31:50Z |
| publishDate | 2010 |
| publisher | Faculty of Computer and Mathematical Sciences |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-111022023-06-30T02:46:43Z https://ir.uitm.edu.my/id/eprint/11102/ Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman mjoc Mohd Lokman, Anitawati Today‟s trends in product development indicated that inclusion of consumer‟s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. This paper introduces methods and techniques than can be used to capture consumers‟ needs in general and specifically describes the framework of Kansei Engineering to handle the implicit needs of consumers. The framework offers quick and easy understanding to the implementation of Kansei Engineering in discovering implicit consumers‟ needs and analyzes its relations to product design. The author contends that the framework is a useful guide to beginners in the industry and academia to the implementation of the technology in diversed fields including HCI, Interaction Design and the various tangible product design. Faculty of Computer and Mathematical Sciences 2010 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/11102/1/11102.pdf Mohd Lokman, Anitawati (2010) Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman. (2010) Malaysian Journal of Computing (MJoC) <https://ir.uitm.edu.my/view/publication/Malaysian_Journal_of_Computing_=28MJoC=29.html>, 1 (1). pp. 1-14. ISSN 2231-7473 https://mjoc.uitm.edu.my/ https://doi.org/10.24191/mjoc.v1.0001 https://doi.org/10.24191/mjoc.v1.0001 |
| spellingShingle | Mohd Lokman, Anitawati Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman |
| title | Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman |
| title_full | Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman |
| title_fullStr | Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman |
| title_full_unstemmed | Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman |
| title_short | Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman |
| title_sort | design & emotion: the kansei engineering methodology / anitawati mohd lokman |
| url | https://ir.uitm.edu.my/id/eprint/11102/ https://ir.uitm.edu.my/id/eprint/11102/ https://ir.uitm.edu.my/id/eprint/11102/ |