Analyzing structural relationships between service quality, disconfirmation, satisfaction and loyalty / Wei Mei Chin

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Analyzing structural relationships between service quality, disconfirmation, satisfaction and loyalty / Wei Mei Chin

This research aims to analyze the relationships between service quality, disconfirmation, satisfaction, and loyalty. A structured methodology combined with both models in overall evaluation (e.g. Fornall et al.) and disconfirmation(e.g. Oliver et al.) were used in order to capture the perceptions o...

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Bibliographic Details
Main Author:	Wei, Mei Chin
Format:	Article
Language:	English
Published:	Accounting Research Institute (ARI) 2010
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/10805/

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