International market entry mode choices by malaysian construction firms using multinomial regression model / Che Maznah Mat Isa ... [et al.]

International market entry mode choices by malaysian construction firms using multinomial regression model / Che Maznah Mat Isa ... [et al.]

International market entry strategies involve three major decisions: which market to enter (entry location), when to enter the selected location (entry timing) and how to enter (entry mode). Entry modes and factors influencing the entry mode choices have been the subjects of interest in internationa...

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Bibliographic Details
Main Authors: Mat Isa, Che Maznah, Mohd Saman, Hamidah, Mohd Nasir, Siti Rashidah, Christopher, Nigel Preece
Format: Article
Language:English
Published: Universiti Teknologi MARA Pulau Pinang 2014
Subjects:
Indexes (General)
Online Access:https://ir.uitm.edu.my/id/eprint/10649/

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