Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe

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Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe

Banks are facing stiffer competition in today’s business world than in the past. As we know, customers are vital to the survival of banks. Thus, understanding of the criteria that are deemed to be important in choosing a bank is indeed crucial, especially in a dual-banking environment like Malaysia....

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Bibliographic Details
Main Author:	Wei-Loon, Koe
Format:	Article
Language:	English
Published:	Research Management Institute (RMI) 2012
Subjects:	Special classes of banks and financial institutions Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/10350/

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