Functionality and design influence on fitness fashion

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Functionality and design influence on fitness fashion

The growing debate between design and functionality dominates within the sportswear industry. Consumers purchase sportswear indirectly due to personal and social intrinsic attributes. Sportswear should be functional, comfortable and safe, developed in line with the performance needs of a person. Hen...

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Bibliographic Details
Main Authors:	Ong, Derek Lai Teik , Yang, JoAnne
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/928/ http://eprints.sunway.edu.my/928/1/Derek%20Ong%20Functionality%20and%20Design%20Influence%20-%20revised%2025th%20August%202017.pdf

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