Task technology fit in online transaction through apps

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Task technology fit in online transaction through apps

The purpose of this chapter is to examine what aspects of task-technology characteristics are most relevant to fit, satisfaction, and continuance intention of using apps in mobile banking transactions. Applying the SEM approach to a sample of 250 Malaysians, the findings of this chapter imply that...

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Bibliographic Details
Main Authors:	Valaei, Naser , Nikhashemi, Seyedrajab , Hwang, Ha Jin , Dent, Michael M
Format:	Book Section
Language:	English
Published:	IGI Global 2018
Subjects:	HF Commerce QA76 Computer software
Online Access:	http://eprints.sunway.edu.my/858/ http://eprints.sunway.edu.my/858/1/Hwang%20Ha%20Jin%20Task%20technology%20fit%20in%20online%20transaction%20through%20apps.pdf

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