Difficulties in selling an inspirational and aspirational vision in an educational organisation

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Difficulties in selling an inspirational and aspirational vision in an educational organisation

A vision can be considered as aspirational in being a picture of the future and why people should strive for that future. It should also be sufficiently compelling to inspire action and sustain human effort. An organisation vision is always subjected to change as environmental conditions are always...

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Bibliographic Details
Main Authors:	Ong, Mei Mei , Hor, Poh Choo
Format:	Book Section
Language:	English
Published:	Sunway University College 2010
Subjects:	HD28 Management. Industrial Management LB2300 Higher Education
Online Access:	http://eprints.sunway.edu.my/82/ http://eprints.sunway.edu.my/82/1/PDF_-_ONG_MEI_MEI_FINAL_FOR_PRINTING_130110_Pg_39-46.pdf

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