Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect

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Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect

Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance researc...

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Bibliographic Details
Main Authors:	Lee, Angela Siew Hoong , Thi, Lip Sam, Lin, Mei Hua
Format:	Book Section
Language:	English
Published:	Intech Open Science 2017
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/796/ http://eprints.sunway.edu.my/796/1/IntechOpen_DrAngela%20Lee.pdf

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