Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect
Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance researc...
| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Intech Open Science
2017
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/796/ http://eprints.sunway.edu.my/796/1/IntechOpen_DrAngela%20Lee.pdf |
| _version_ | 1848801897511649280 |
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| author | Lee, Angela Siew Hoong * Thi, Lip Sam Lin, Mei Hua * |
| author_facet | Lee, Angela Siew Hoong * Thi, Lip Sam Lin, Mei Hua * |
| author_sort | Lee, Angela Siew Hoong * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance research, which consider the role of affect into technology acceptance model. This study considers the role of affect of a knowledge worker that work in Multimedia Super Corridor (MSC)-status organizations in Malaysia on their behavioural intention to use knowledge sharing tools (KS tools) in their day-to-day tasks. Hence, Affective Technology Acceptance (A.T.A) model has been proposed. The behavioural intention on the acceptance of KS tools will be hypothesize in the Affective Technology Acceptance (A.T.A) model. Positive (PA) and Negative (NA) affect as the role of affect construct were introduce in this model to investigate its influence on KS tools usefulness and ease of use among employees in Multimedia Super Corridor organizations. The findings of this study highlighted that NA has no impact on perceive usefulness. The findings also showed that PA has very significant positive influence on PU, PEOU and BI with impact on PEOU being the greatest |
| first_indexed | 2025-11-14T21:14:45Z |
| format | Book Section |
| id | sunway-796 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:14:45Z |
| publishDate | 2017 |
| publisher | Intech Open Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-7962020-10-07T04:57:26Z http://eprints.sunway.edu.my/796/ Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect Lee, Angela Siew Hoong * Thi, Lip Sam Lin, Mei Hua * HF Commerce Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance research, which consider the role of affect into technology acceptance model. This study considers the role of affect of a knowledge worker that work in Multimedia Super Corridor (MSC)-status organizations in Malaysia on their behavioural intention to use knowledge sharing tools (KS tools) in their day-to-day tasks. Hence, Affective Technology Acceptance (A.T.A) model has been proposed. The behavioural intention on the acceptance of KS tools will be hypothesize in the Affective Technology Acceptance (A.T.A) model. Positive (PA) and Negative (NA) affect as the role of affect construct were introduce in this model to investigate its influence on KS tools usefulness and ease of use among employees in Multimedia Super Corridor organizations. The findings of this study highlighted that NA has no impact on perceive usefulness. The findings also showed that PA has very significant positive influence on PU, PEOU and BI with impact on PEOU being the greatest Intech Open Science 2017-11-21 Book Section PeerReviewed text en cc_by_nc_nd http://eprints.sunway.edu.my/796/1/IntechOpen_DrAngela%20Lee.pdf Lee, Angela Siew Hoong * and Thi, Lip Sam and Lin, Mei Hua * (2017) Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect. In: Knowledge Management Strategies and Applications. Intech Open Science. ISBN 978-953-51-3617-0 http://doi.org/10.5772/intechopen.70351 doi:10.5772/intechopen.70351 |
| spellingShingle | HF Commerce Lee, Angela Siew Hoong * Thi, Lip Sam Lin, Mei Hua * Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect |
| title | Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect |
| title_full | Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect |
| title_fullStr | Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect |
| title_full_unstemmed | Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect |
| title_short | Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect |
| title_sort | affective technology acceptance model: extending technology acceptance model with positive and negative affect |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/796/ http://eprints.sunway.edu.my/796/ http://eprints.sunway.edu.my/796/ http://eprints.sunway.edu.my/796/1/IntechOpen_DrAngela%20Lee.pdf |