Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour
Understand member spending behaviour and their loyalty is important in all industries. By gaining loyalty from customers and understand how they spend, companies are able to retain their customers, increase their revenue and plan their marketing strategy to continue grow their business in a competit...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Society for Science and Education
2017
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/794/ http://eprints.sunway.edu.my/794/1/Angela%20Lee%20loyalty.pdf |
| _version_ | 1848801896995749888 |
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| author | Lim, Tong Ming * Lee, Angela Siew Hoong * Chia, Mark P. C Soam, Wei Jie Liew, Kasper Yuet Hon |
| author_facet | Lim, Tong Ming * Lee, Angela Siew Hoong * Chia, Mark P. C Soam, Wei Jie Liew, Kasper Yuet Hon |
| author_sort | Lim, Tong Ming * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Understand member spending behaviour and their loyalty is important in all industries. By gaining loyalty from customers and understand how they spend, companies are able to retain their customers, increase their revenue and plan their marketing strategy to continue grow their business in a competitive business ecosystem. This research investigates member spending behaviour and membership churn for a loyalty card company in Malaysia. This research conducts exploratory analysis on three key partners registered with the company to understand their outlets’ spending activities and patterns. Meanwhile, this research also model membership churn based on the last 24 months membership data to identify factors that influence membership churn so that effective strategy can be formulated to retain active members in the company. |
| first_indexed | 2025-11-14T21:14:45Z |
| format | Article |
| id | sunway-794 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:14:45Z |
| publishDate | 2017 |
| publisher | Society for Science and Education |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-7942020-10-07T04:52:46Z http://eprints.sunway.edu.my/794/ Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour Lim, Tong Ming * Lee, Angela Siew Hoong * Chia, Mark P. C Soam, Wei Jie Liew, Kasper Yuet Hon HF Commerce Understand member spending behaviour and their loyalty is important in all industries. By gaining loyalty from customers and understand how they spend, companies are able to retain their customers, increase their revenue and plan their marketing strategy to continue grow their business in a competitive business ecosystem. This research investigates member spending behaviour and membership churn for a loyalty card company in Malaysia. This research conducts exploratory analysis on three key partners registered with the company to understand their outlets’ spending activities and patterns. Meanwhile, this research also model membership churn based on the last 24 months membership data to identify factors that influence membership churn so that effective strategy can be formulated to retain active members in the company. Society for Science and Education 2017-06-25 Article PeerReviewed text en http://eprints.sunway.edu.my/794/1/Angela%20Lee%20loyalty.pdf Lim, Tong Ming * and Lee, Angela Siew Hoong * and Chia, Mark P. C and Soam, Wei Jie and Liew, Kasper Yuet Hon (2017) Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour. Archives of Business Research, 5 (6). pp. 68-88. ISSN 2054-7404 http://doi.org/10.14738/abr.56.3054 doi:10.14738/abr.56.3054 |
| spellingShingle | HF Commerce Lim, Tong Ming * Lee, Angela Siew Hoong * Chia, Mark P. C Soam, Wei Jie Liew, Kasper Yuet Hon Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour |
| title | Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour |
| title_full | Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour |
| title_fullStr | Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour |
| title_full_unstemmed | Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour |
| title_short | Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour |
| title_sort | loyalty card membership challenge: a study on membership churn and their spending behaviour |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/794/ http://eprints.sunway.edu.my/794/ http://eprints.sunway.edu.my/794/ http://eprints.sunway.edu.my/794/1/Angela%20Lee%20loyalty.pdf |