The mediating role of customer satisfaction in customer
retention model: A Case of local automobile brands in
Malaysia

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The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia

The automobile industry in Malaysia is facing increasing competition from foreign makes.Local automobile manufacturers, namely Perodua and Proton, are thus losing their market share. With such rapid decline in sales, it is important to ascertain the needs of customers in determining the predictors o...

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Bibliographic Details
Main Authors:	Koay, Kian Yeik , Ong, Derek Lai Teik
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2016
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/738/ http://eprints.sunway.edu.my/738/1/Derek%20Lai%20Teik%20Ong%20The%20mediating%20role%20of%20customer%20satisfaction.pdf

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