COO effect: business opportunities for Middle Eastern entrepreneurs
The purpose of this paper is to identify the potential business opportunities for Middle Eastern entrepreneurs by understanding the Malaysian Muslim’s ways of experiencing and realising value of products originating from Middle Eastern countries.Phenomenography approach has been used to identify the...
| Main Authors: | , , , |
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| Format: | Article |
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2018
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/731/ |
| _version_ | 1848801886660984832 |
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| author | Supramaniam, Sivakumari * Gaur, Sanjaya S. * Izian Idris, * Cheng, Boon Liat * |
| author_facet | Supramaniam, Sivakumari * Gaur, Sanjaya S. * Izian Idris, * Cheng, Boon Liat * |
| author_sort | Supramaniam, Sivakumari * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to identify the potential business opportunities for Middle Eastern entrepreneurs by understanding the Malaysian Muslim’s ways of experiencing and realising value of products originating from Middle Eastern countries.Phenomenography approach has been used to identify the variations among the Muslim consumers’ ways of experiencing Middle Eastern products.The authors reported that Muslim consumers considered the country of origin as an important cue that affects their knowing, understanding, judging and acting on products originating from Middle Eastern countries.Understanding developed from the Malaysian Muslim consumers enabled authors to suggest business opportunities for Middle Eastern entrepreneurs to enter and expand their operations in other leading Islamic countries |
| first_indexed | 2025-11-14T21:14:35Z |
| format | Article |
| id | sunway-731 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:14:35Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-7312019-05-31T04:48:28Z http://eprints.sunway.edu.my/731/ COO effect: business opportunities for Middle Eastern entrepreneurs Supramaniam, Sivakumari * Gaur, Sanjaya S. * Izian Idris, * Cheng, Boon Liat * HF Commerce The purpose of this paper is to identify the potential business opportunities for Middle Eastern entrepreneurs by understanding the Malaysian Muslim’s ways of experiencing and realising value of products originating from Middle Eastern countries.Phenomenography approach has been used to identify the variations among the Muslim consumers’ ways of experiencing Middle Eastern products.The authors reported that Muslim consumers considered the country of origin as an important cue that affects their knowing, understanding, judging and acting on products originating from Middle Eastern countries.Understanding developed from the Malaysian Muslim consumers enabled authors to suggest business opportunities for Middle Eastern entrepreneurs to enter and expand their operations in other leading Islamic countries 2018 Article PeerReviewed Supramaniam, Sivakumari * and Gaur, Sanjaya S. * and Izian Idris, * and Cheng, Boon Liat * (2018) COO effect: business opportunities for Middle Eastern entrepreneurs. Management Decision, 56 (1). pp. 105-124. ISSN 0025-1747 http://www.emeraldinsight.com/eprint/DZMGTHU98UPSZT5ZWAPE/full https://doi.org/10.1108/MD-01-2017-0049 |
| spellingShingle | HF Commerce Supramaniam, Sivakumari * Gaur, Sanjaya S. * Izian Idris, * Cheng, Boon Liat * COO effect: business opportunities for Middle Eastern entrepreneurs |
| title | COO effect: business opportunities for Middle Eastern entrepreneurs |
| title_full | COO effect: business opportunities for Middle Eastern entrepreneurs |
| title_fullStr | COO effect: business opportunities for Middle Eastern entrepreneurs |
| title_full_unstemmed | COO effect: business opportunities for Middle Eastern entrepreneurs |
| title_short | COO effect: business opportunities for Middle Eastern entrepreneurs |
| title_sort | coo effect: business opportunities for middle eastern entrepreneurs |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/731/ http://eprints.sunway.edu.my/731/ http://eprints.sunway.edu.my/731/ |