Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia

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Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia

The purpose of this study is to examine the factors influencing clothing interest among Generation Y consumers in Malaysia. Brand image, word of mouth, self-concept, perceived quality, and need for uniqueness were hypothesized to be related with clothing interest, which in turn, was deemed to be rel...

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Bibliographic Details
Main Authors:	Cham, Tat Huei, Ng, Caryn Kar Yan, Lim, Yet Mee, Cheng, Boon Liat *
Format:	Article
Language:	English
Published:	2017
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.sunway.edu.my/721/ http://eprints.sunway.edu.my/721/1/Cheng%20Boon%20Liat%20Clothing%20Manuscript.pdf

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