A Knowledge Management-extended Gamified
Customer Relationship Management System

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A Knowledge Management-extended Gamified Customer Relationship Management System

The growth of Smart Cities often depends on global trends, human capital, foreign investments and partnerships, as well as citizen participation. With these drivers in mind, we focus on the question of how to attract and maintain customers first through a Gamified Customer Relationship Management Sy...

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Bibliographic Details
Main Authors:	Lee, Chien Sing , Foo, Jun Jie , Vinudha, Jeya Sangar , Chan, Pei Yee , Hor, Weng Keen , Chan, Eng Keong
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Subjects:	QA76 Computer software
Online Access:	http://eprints.sunway.edu.my/675/ http://eprints.sunway.edu.my/675/1/Lee%20Chien%20Sing%20A%20Knowledge%20Management.pdf

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