Crafting experiential value via smartphone apps channel
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Emerald
2017
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/666/ |
| _version_ | 1848801873409081344 |
|---|---|
| author | Rezaei, Sajad Valaei, Naser * |
| author_facet | Rezaei, Sajad Valaei, Naser * |
| author_sort | Rezaei, Sajad |
| building | SU Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T21:14:22Z |
| format | Article |
| id | sunway-666 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:14:22Z |
| publishDate | 2017 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-6662019-07-03T09:19:05Z http://eprints.sunway.edu.my/666/ Crafting experiential value via smartphone apps channel Rezaei, Sajad Valaei, Naser * QA75 Electronic computers. Computer science QA76 Computer software Emerald 2017 Article PeerReviewed Rezaei, Sajad and Valaei, Naser * (2017) Crafting experiential value via smartphone apps channel. Marketing Intelligence & Planning, 35 (5). pp. 688-702. ISSN 0263-4503 http://dx.doi.org/10.1108/MIP-08-2016-0141 doi:10.1108/MIP-08-2016-0141 |
| spellingShingle | QA75 Electronic computers. Computer science QA76 Computer software Rezaei, Sajad Valaei, Naser * Crafting experiential value via smartphone apps channel |
| title | Crafting experiential value via smartphone apps channel |
| title_full | Crafting experiential value via smartphone apps channel |
| title_fullStr | Crafting experiential value via smartphone apps channel |
| title_full_unstemmed | Crafting experiential value via smartphone apps channel |
| title_short | Crafting experiential value via smartphone apps channel |
| title_sort | crafting experiential value via smartphone apps channel |
| topic | QA75 Electronic computers. Computer science QA76 Computer software |
| url | http://eprints.sunway.edu.my/666/ http://eprints.sunway.edu.my/666/ http://eprints.sunway.edu.my/666/ |