Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis

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Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis

Purpose The advent of media and technology has led to growing inclination among Generation Y (Gen-Y) consumers towards diverse fashion influences and they tend to dress either to fit in with their peers or to articulate self-identity and conform to the society. This trend has become a fashion dilem...

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Bibliographic Details
Main Authors:	Valaei, Naser , Nikhashemi, Seyedrajab
Format:	Article
Published:	Emerald 2017
Subjects:	QD Chemistry
Online Access:	http://eprints.sunway.edu.my/665/

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