Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre.

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Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre.

The study focuses on an Internationalized Shopping Centre in located in Malaysia. It is internationalized because it was originally owned and operated by a Malaysian conglomerate (Sunway Group) but was subsequently taken over by a Singaporean based group. The interesting phenomenon about this transf...

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Bibliographic Details
Main Authors:	Toh, Evelyn Bee Hwa *, Selvan, Perumal
Format:	Conference or Workshop Item
Language:	English
Published:	2015
Subjects:	HM Sociology
Online Access:	http://eprints.sunway.edu.my/621/ http://eprints.sunway.edu.my/621/1/Toh%20Bee%20Hwa%20Application%20of%20the%20Theory%20of%20Planned.pdf

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