Womens’ mall patronage intentions : Impacts of attitude, subjective norm and self-efficacy in an Internationalized Shopping Centre

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Womens’ mall patronage intentions : Impacts of attitude, subjective norm and self-efficacy in an Internationalized Shopping Centre

The study focuses on an Internationalized Shopping Centre in Malaysia. It is internationalized because it was originally owned and operated by a Malaysian conglomerate (Sunway Group) but was subsequently taken over by a Singaporean based group. The interesting phenomenon about this transformed shopp...

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Bibliographic Details
Main Authors:	Toh, Evelyn Bee Hwa *, Selvan, Perumal
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	HM Sociology
Online Access:	http://eprints.sunway.edu.my/620/ http://eprints.sunway.edu.my/620/1/Toh%20Bee%20Hwa.pdf

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