“Your Loyalty is Rewarded”: a study of Hotel Loyalty Program in Malaysia

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“Your Loyalty is Rewarded”: a study of Hotel Loyalty Program in Malaysia

Hotel loyalty programs had shown their importance in the global market and Malaysia is following up this trend. Yet, many of the information from the perspective of customers are still yet to be discovered by researchers. The purpose of this study is to discover the current state of satisfaction and...

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Bibliographic Details
Main Author:	Chong, Daniel Ka Leong *
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA 2017
Subjects:	HM Sociology
Online Access:	http://eprints.sunway.edu.my/568/ http://eprints.sunway.edu.my/568/1/Daniel%20Chong%20Hotel%20Loyalty%20Program%20in%20Malaysia.pdf

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