Stereotyping - Predispositions, activations and applications in cross-cultural service interactions: Views from service providers in Malaysia

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Stereotyping - Predispositions, activations and applications in cross-cultural service interactions: Views from service providers in Malaysia

The aim of the article was to explore for stereotyping patterns in crosscultural service interactions. This research was set within the context of luxury hotel in Malaysia, where most of the service providers are non-Western. In-depth interviews and written diaries were used to develop deep narrativ...

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Bibliographic Details
Main Authors:	Cheok, Jason *, Aleti, T, Hede, A. M.
Format:	Article
Language:	English
Published:	Sage Publications 2016
Subjects:	TX Home economics
Online Access:	http://eprints.sunway.edu.my/542/ http://eprints.sunway.edu.my/542/1/Jason%20Cheok%20Sterotyping%202017%20.pdf

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