Explaining cross-cultural service interactions in tourism with Shenkar’s Cultural Friction

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Explaining cross-cultural service interactions in tourism with Shenkar’s Cultural Friction

In this paper, we commence a new dialogue on cross-cultural research in tourism. Using Shenkar’s (2001) metaphor of cultural friction as the analytical framework, we examine crosscultural service interactions between guests and service-providers in a luxury hotel. Cultural friction departs from, and...

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Bibliographic Details
Main Authors:	Cheok, Jason *, Aleti, T, Hede, A. M.
Format:	Article
Language:	English
Published:	Routledge Open Select 2015
Subjects:	G Geography (General)
Online Access:	http://eprints.sunway.edu.my/541/ http://eprints.sunway.edu.my/541/1/Jason%20Cheok%20Explaining%20cross%20cultural%20service%20interactions%20cultural%20friction.pdf

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