Cross-sensory correspondences and symbolism in spoken and written language

Lexical sound symbolism in language appears to exploit the feature associations embedded in cross-sensory rrespondences. For example, words incorporating relatively high acoustic frequencies (i.e., front/close rather than back/open vowels) are deemed more appropriate as names for concepts associated...

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Main Author: Walker, Peter *
Format: Article
Language:English
Published: American Psychological Association 2016
Subjects:
Online Access:http://eprints.sunway.edu.my/536/
http://eprints.sunway.edu.my/536/1/Walker%20Peter%20Correspondences_Symbolism.pdf
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author Walker, Peter *
author_facet Walker, Peter *
author_sort Walker, Peter *
building SU Institutional Repository
collection Online Access
description Lexical sound symbolism in language appears to exploit the feature associations embedded in cross-sensory rrespondences. For example, words incorporating relatively high acoustic frequencies (i.e., front/close rather than back/open vowels) are deemed more appropriate as names for concepts associated with brightness, lightness in weight, sharpness, smallness, speed and thinness, because higher pitched sounds appear to have these cross-sensory features. Correspondences also support prosodic sound symbolism. For example, speakers might raise the fundamental frequency of their voice to emphasise the smallness of the concept they are naming. The conceptual nature of correspondences and their functional bi-directionality indicate they should also support other types of symbolism, including a visual equivalent of prosodic sound symbolism. For example, the correspondence between auditory pitch and visual thinness predicts that a typeface with relatively thin letter strokes will reinforce a word's reference to a relatively high pitch sound (e.g., squeal). An initial rating study confirms that the thinness-thickness of a typeface's letter strokes accesses the same cross-sensory correspondences observed elsewhere. A series of speeded word classification experiments then confirms that the thinness-thickness of letter strokes can facilitate a reader's comprehension of the pitch of a sound named by a word (thinner letter strokes being appropriate for higher pitch sounds), as can the brightness of the text (e.g., white-on-grey text being appropriate for the names of higher pitch sounds). It is proposed that the elementary visual features of text are represented in the same conceptual system as word meaning, allowing cross-sensory correspondences to support visual symbolism in language.
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spelling sunway-5362019-07-03T09:23:37Z http://eprints.sunway.edu.my/536/ Cross-sensory correspondences and symbolism in spoken and written language Walker, Peter * P Philology. Linguistics Lexical sound symbolism in language appears to exploit the feature associations embedded in cross-sensory rrespondences. For example, words incorporating relatively high acoustic frequencies (i.e., front/close rather than back/open vowels) are deemed more appropriate as names for concepts associated with brightness, lightness in weight, sharpness, smallness, speed and thinness, because higher pitched sounds appear to have these cross-sensory features. Correspondences also support prosodic sound symbolism. For example, speakers might raise the fundamental frequency of their voice to emphasise the smallness of the concept they are naming. The conceptual nature of correspondences and their functional bi-directionality indicate they should also support other types of symbolism, including a visual equivalent of prosodic sound symbolism. For example, the correspondence between auditory pitch and visual thinness predicts that a typeface with relatively thin letter strokes will reinforce a word's reference to a relatively high pitch sound (e.g., squeal). An initial rating study confirms that the thinness-thickness of a typeface's letter strokes accesses the same cross-sensory correspondences observed elsewhere. A series of speeded word classification experiments then confirms that the thinness-thickness of letter strokes can facilitate a reader's comprehension of the pitch of a sound named by a word (thinner letter strokes being appropriate for higher pitch sounds), as can the brightness of the text (e.g., white-on-grey text being appropriate for the names of higher pitch sounds). It is proposed that the elementary visual features of text are represented in the same conceptual system as word meaning, allowing cross-sensory correspondences to support visual symbolism in language. American Psychological Association 2016 Article PeerReviewed text en http://eprints.sunway.edu.my/536/1/Walker%20Peter%20Correspondences_Symbolism.pdf Walker, Peter * (2016) Cross-sensory correspondences and symbolism in spoken and written language. Journal of Experimental Psychology: Learning, Memory, and Cognition, 42 (9). pp. 1339-1361. ISSN 0022-1015
spellingShingle P Philology. Linguistics
Walker, Peter *
Cross-sensory correspondences and symbolism in spoken and written language
title Cross-sensory correspondences and symbolism in spoken and written language
title_full Cross-sensory correspondences and symbolism in spoken and written language
title_fullStr Cross-sensory correspondences and symbolism in spoken and written language
title_full_unstemmed Cross-sensory correspondences and symbolism in spoken and written language
title_short Cross-sensory correspondences and symbolism in spoken and written language
title_sort cross-sensory correspondences and symbolism in spoken and written language
topic P Philology. Linguistics
url http://eprints.sunway.edu.my/536/
http://eprints.sunway.edu.my/536/1/Walker%20Peter%20Correspondences_Symbolism.pdf