Consistency of online consumers' perceptions of posted comments: An analysis of TripAdvisor reviews

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Consistency of online consumers' perceptions of posted comments: An analysis of TripAdvisor reviews

Ratings and comments play a dominant role in online reviews. The question, thus, arises as to whether or not there is any consistency in consumer perception of the reviews, and how future choices might be influenced. We analysed 2000 comments of 20 different hotels posted on TripAdvisor to determ...

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Bibliographic Details
Main Authors:	Khoo, Foo Sheng, Teh, Phoey Lee , Ooi, Pei Boon *
Format:	Article
Language:	English
Published:	Universiti Utara Malaysia 2017
Subjects:	HM Sociology
Online Access:	http://eprints.sunway.edu.my/532/ http://eprints.sunway.edu.my/532/2/Teh%20Phoey%20Lee%20Consistency%20of%20online%20consumers.pdf

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